Extra Click Required when accessing a product link from Pinterest

NicheNest
New Contributor III

Hi,

I apologize if this has been raised before.

I have noticed when clicking Pinterest links there is an extra step required now to edit a design. This extra step required is clicking "view product details". Once you click this link you will see the typical product page. I know the issue has been raised before about our product page containing a lot of other designers' products now. Although this is not ideal when promoting our products in the promotor program, this is not the particular issue I'm Rasing. 
The issue I'm raising is... would it not make more sense to go straight to the 2nd image below where the design is ready for the person clicking the link to access the design.  I am no expert, but it seems like there is an extra added step which does not add value.... unless that value for zazzle is simply showing all the other designers' products?

Hope this makes sense. I've included images below for reference. 

Thanks

Chris



This is the landing page once clicking a pinterest link

PINTEREST 1.png

Once you click view product details it goes to this page
Pinterest 2.png

10 REPLIES 10

MOM
Valued Contributor

I have noticed that too but since I’m new I assumed it has always been like that. When I realized it I almost stopped promoting my listings. I know, it’s just one more click but it does seem unfair to the ones promoting their listings a lot so I couldn’t agree with you more.

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Hey MOM. Did you notice that links from your store on SnuggleHamster.com go straight to your products and bypass those "landing pages"? Cheers.

https://snugglehamster.com/a/mom/s/sanfrancisco

MOM
Valued Contributor

Really? I have to test this out tonight once the sun goes down. I already have figured out that it depends on several factors (as an example if you are logged in or not etc.) and it’s not only happening with Pinterest (of course). I actually started a table (just for my self) to figure out the pattern but than I thought what good does it actually do to know since I can’t change it anyhow. Guess I thought wrong because you have figured out a solution, smile. Back to the drawing board (table) for me and huge kudos to you!! 👏🏽👏🏽👏🏽👏🏽👏🏽 It’s no secret all takes me a tiny bit longer to get, lol. 🙄

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ColsCreations
Honored Contributor II

Have a look at this thread where it is all laid out. We thoroughly tested this all out Nov 2023 so you can save yourself the trouble of charting it to figure out the pattern. 😉

Bottom line was that a product link from a social media site always resulted in the "landing page" regardless of type of link or if the person had visited Zazzle before.
Links out from a website/blog only produced the landing page if was the clicker's first visit to the Zazzle domain. Subsequent visits didn't produce the "landing page" unless they have cleared their cookies making it a first-visit again.
If you use the short PID format url on your blog/website, no landing page even on first visit.
(The short PID format URL is just https://www.zazzle.com/productIDnumber)

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MOM
Valued Contributor

Oh, thank you so much @ColsCreations !! This thread happened just a week before I joined Zazzle. And it took me some time too before I started visiting the boards. I have learned so much from you all since. I still have questions left of course, sigh. Maybe I post one tonight on the "Ask a Question" board, lol.

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And the short PID format URL is exactly the technique I'm using on the SHD site. There's no guarantee that this technique will always work in the future though. But it has worked every time for me to date.

Kudos to @ColsCreations for discovering and sharing so many of Zazzle's formulas and details.

SJoy
Contributor III

Z made that change many months ago and no one is happy with it.  The only work around that Zazzlers have come up with is to promote collections instead of individual products (collection links take you straight to the collection).  With Z putting such a heavy emphasis on collections and this "extra step" to get to the product page from Pinterest, I think it pretty much leaves us with promoting collections more. Especially so that our links do not take customers to a page with tons of other products to deter them away from our hard earned referral. 

MOM
Valued Contributor

Oh thank you!! I did not think of that option. And it’s actually a double whammy if you look at it from every angle. Now I have to see if you can make the collection link to show the latest product first. Hmm. 🤔

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I would point out that at SnuggleHamster.com we currently have the ability to bypass this intermediate page when clicking the "Shop at Zazzle" link:

JimCarnicelli_0-1717355886965.png

We do this by using a different URL structure than most people are using. For Basic (free) agencies we add our own referral code. We let Premium agencies use their own referral codes. In the special case of Premium agencies that are part of the PP2.0 program, we have to use "clean" URLs to Zazzle with no referral codes. That mechanism doesn't let us route around those "landing pages" unfortunately.

MOM
Valued Contributor

@JimCarnicelli Oh, just seeing this now. I better grab a coffee and read all postings in this thread. Thanks Jim!!

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