Google analytics question

[Peter222]

I recently decided to have a look at the info in Google analytics. and I was surprised to see a good part of my traffic was acquired through paid search according to the graph. I have not started any pay/click campaigns myself. I am wondering if this maybe say a 3rd party has done so, linking in to my store/ product whatever. I dont think Zazzle search results would be included, but I dont know. So if anyone has some feed back I would appreciate it.

Thanks Much Z community

[LMGildersleeve]

Zazzle pays for advertising on Google etc. I'm pretty sure the bulk of what you are seeing is Zazzle's "3rd party" ads.

[Peter222]

That could well be the bulk, if not all .  Ty

[shellifitz]

It's Zazzle,  they make themselves a 3rd party. The good news is ads help get sales. The bad news is we pay a 3rd party carve out for it. I prefer to think of that carve out as an advertising fee.