Hello! My store is mixed up, should I open new stores to separate and organize better the products?

[calartcreations]

Hello! Just recently I have realize how important is to open the store with specific purpose could be a particular theme, font styles, template type, so...These are my questions

To move products, themes or collections that are doing well to a new store focus on that particular product, theme or collection could increase sells on future (increase sell potential)?

To move products, themes or collections that are doing well to a new store especially if the stores still have a Z rank of 4 or less could affect the sells or the ranking in search of these particular products on zazzle marketplace? Or is it a better option just replicate the product make a few changes and republish it (like a new edition) on a new store?   

Please if you have any insight, experience, suggestion feel free to share and comment! and thanks in advance!

[Cat]

As far as I know you cannot move an existing product to a new store - you can only re-publish it as a new product and delete the original (or create a duplicate.) So if you go that route you'll lose any rankings that your products might have. I know some designers have multiple stores, and I guess there might be some benefit to it, but for me personally I've chosen to just have one. I think it's easier to maintain a good ranking that way and I'm not convinced that many people actually visit the stores themselves. Maybe they do if you're doing a lot to publicize the store, but for me, just having one store seems to be working well. YMMV!

[calartcreations]

Thanks! I will have a look to your store to get some insights, thanks for taking time to answer and give some advices.

[Cat]

Ha! Well, I fear my store is a bit of a mess, so I doubt you'll learn much from visiting it. Honestly, organizing my store is pretty near the bottom of my Zazzle priority list. I tend to focus my energies on products, collections, tags, covers, marketing individual products etc. I suppose the odd person might end up at my store, but in general I figure very few people ever go there so I consider it my lowest Zazzle priority. I could be totally off base and wrong about that, but that's my approach!

[calartcreations]

No worries, yes is always important to focus on products, collections, tags, covers, and marketing individual products, I will keep that in mind, thanks!

[chefcateringbiz]

If you have a top "successful" singular sales niche inside your flagship store, I would go ahead and test another store with that niche and maintain it for a year or 2 to see if it's making a difference. Really depends on if you're promoting or not, it's sort of pointless if you rely on the marketplace for your sales, but could benefit you if affiliates are attracted to your niche. I personally find it more organized to have separate stores for each niche, and if anyone actually does come to my store, they'll feel less overwhelmed.

[calartcreations]

Thanks! yes my promotion strategy needs changes also.