Go to the link Sara provided because it will explain what a text template is and how to create one. The way you're doing it is to allow the text to be altered but not on the product page. If customers want to change the text, they have to click the edit button, which places them inside the design tool with all its layers. With text set up as a template, they don't have to do this. They can edit the text directly on the product's page.
A lot of people have waited months for sales and then started to sell. Given you're in the basic pro category, it means you've already sold products, which is a good thing, a sign you've pleased people enough to buy.
As for an advertising policy, Zazzle relies more on the designers themselves to do their own advertising, be it on social media or their own web sites.
Don't quit, but if a pause helps, then by all means do it. I'm in the middle of my own pause with an eye to changing what and how I design, so I fully understand. I've already cut my products in half, deleting things that haven't sold during the years they've been in my store. That's years, mind you, not months. A tiny cautionary tale is that I sold something the other day, didn't know I'd sold it, and I deleted it. The sale was cancelled. So, don't start deleting anything while you're on pause.
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