"While we launch this initial Beta test, only a small portion of Creators and Customers will be able to see and avail of this at any one time. Meaning, you could see it at 9 am and not at 1 pm."
I had that happen to me, too. I saw the instant downloads on my invites the day the above announcement was made, and the next day they disappeared on the individual product pages. the option for digital downloads became visible to me again yesterday.
