New color guidelines- no more RGB?
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08-20-2025 07:38 PM - edited 08-20-2025 07:38 PM
Zazzle apparently has new color guidelines, and now they are recommending CMYK instead of RGB? And no more JPGs and PNGs? How does that work for full-color images like watercolors and photos? Those would look horrible with the limited color range of CMYK. And I work mostly in Photoshop, not Illustrator, so all my graphics are RGB. Not to mention the thousands of dollars I've spent over the years on RGB graphics.
This is really going backwards- one of the big breakthroughs of POD was the ability to print RGB instead of CMYK, which was the industry standard for regular print-shops that required vectors.
https://help.zazzle.com/hc/en-us/articles/31818643206807-Zazzle-Print-Colors-Guidance
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08-20-2025 08:09 PM - edited 08-20-2025 08:10 PM
Good grief!
Saints_Aplenty
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08-20-2025 09:28 PM - edited 08-20-2025 09:29 PM
Another new make work project from Zazzle. According to the guidance, these are recommendations that Zazzle prefers. I suspect that most designers who aren’t already using vectors will prefer to ignore them and carry on, business as usual. My prediction: PNGs and JPGs will be around for a long time. It’s gonna be hard for Zazzle to forcibly change direction especially if designers don’t want step in line and cooperate. This ship won’t be turned easily.
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08-20-2025 11:09 PM - edited 08-20-2025 11:10 PM
There is no need to change existing graphics, unless they have a high rate of return, as the article says. Both Illustrator and Photoshop can be changed from RGB to CMYK color mode by using the color preference option. I’ve never used jpegs on Zazzle because they are known as lossy (loss of data) files when they are compressed. There is less data loss with pngs. Some colors, called out-of-gamut colors, can be problematic because they print differently than a computer screen can display. You used to be able to turn on an option in Illustrator and Photoshop that will flag out-of-gamut colors. You probably still can. In my experience, some colors can be more problematic than others when printed, like reds and blues.
I have designed a few pillows for myself on Zazzle using a bright pink (almost fuchsia) that arrived looking more dusty rose, so on some products the issue is more severe. On pillows, for instance, the color change from fuchsia to rose happens when you choose the indoor fabric, but not when you choose the outdoor fabric. So in the description on those few products, I recommend that customers choose the outdoor fabric, which produces much more vibrant colors. Who knows if customers read our product descriptions, but it’s the best I can do.
I think the color charts shown in the article are replacements for the standard color squares designers can use in the design tool. I rarely use them anyway, since I import my designs as transparent png files and then I use the color picker tool to match the font colors (and occasional shapes I use) in my graphic.
Frankly, other than Zazzle fonts, which I need to use to create templates, I rarely use the standard colors (or shape tools) shown in the design tool.
I don’t see these recommendations as having much effect on most folks’ work.
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08-20-2025 11:48 PM
It seems there is no respite for designers...
Well, we will see what happens in the future with all this, and I only hope these changes do not lead to a massive episode of returns or cancellations if the prints do not match expectations. As we know from many comments read over time, Z does not seem to be characterized by its quality controls after printing.
The issue of colors and formats is something I have always tried to explain to my clients without much success.
I hope Z is not putting its own future at risk with so many changes.
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08-20-2025 11:56 PM
Do I need to update my existing product colors to follow these guidelines?
If you have existing products with a high return rate or reviews mentioning print or color issues, it’s a good idea to revisit and revise them for color accuracy.
Oh, this is so funny... But we don’t even get notifications about reviews, which can also be on any Z domain, nor are we informed about returns or cancellations 🤦♀️
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08-21-2025 03:17 AM
I wonder when this change went into effect? This should have been an announcement. I also wonder why png isn't on their list of desired formats?

