Turning Views Into Orders

[Es]

I have quite a few products that get considerable views but no sales. Any suggestions on how to grab a customer's attention to convert views to sales?

[KeegansCreation]

Review the designs and products carefully. Is there text that wasn't made template? A spelling error somewhere? An element of a multi-element design that is aligned slightly incorrectly? I have designs that were viewed many times without sales and close inspection revealed problems that could only be fixed by remaking them. Now there is potentially on the horizon a chance to fix errors without having to re-publish a design.

Not that that is necessarily it. But it's for sure worth a look. And if you find any errors, sit tight because other threads lead me to believe that the ability to fix errors without re-publishing will happen soon.

[Es]

Thanks but sadly no, it's nothing with the image. For example I have a simple pink leopard print kitchen towel that has been viewed a bunch of times but no buyers. That kind of thing.

[Cat]

Honestly, I think it's mostly par for the course. Out of curiosity, I took a peek at my most recently viewed items to compare all time views to all time orders. I didn't do any extensive calculations, but just looking at the first few pages, it looks like my orders are running at about 3% of views. So, for every 100 views, I get around 3 orders. I think that's pretty good, actually. That number is probably high, because since these were recently viewed items, they're probably more popular than most items in my store. If I took a purely random sampling, I'm sure that number would be much lower. 

That's not to say there's nothing you can do to improve your sales. Mostly what I'd advise is to look at the sorts of things that are selling and see if there's any broad stroke differences you can find between those items and the ones that aren't. Maybe they're more customizable? Maybe certain products? 

Anyhow, keep the faith, and good luck!

[Windy]

Two ideas. 

One. Be sure your verbiage matches what people would expect to see on your product.

Two. Curiosity could be at play. Maybe people are just curious about, for example,  leopard spots, which are normally black on yellow, being pink. Therefore they click and take a look, but they were never interested in buying. They just wanted to see.

[chefcateringbiz]

Typically, in any kind of sales situation excepting a "clearance" scenario, only 2-3% of your exposure - even with multiple-marketing outreach - will result in sales. If anyone knew a way around this stubborn statistic, it would remain a highly-kept secret.

[CreativeLeahG]

I have a few sales daily (across my many stores) which result from  12 or less views - more details below. 

[CreativeLeahG · Accepted solution]

If your views do not translate to sales, consider:

Is the description an accurate reflection of the design? If not this will mean the viewer bounces away as fast as they arrived.

How is the item priced?- Is it competitive in the market for this product type? How does the price compare with other items of the same type on Zazzle? Is your royalty competitive?

Are the template fields easily customizable? Does it have templates? Are the text fields easy to edit and make changes to? Are the text fields labeled clearly?

What is the competition doing? What 'other designs' feature alongside yours when it is being 'viewed'. The customer may be looking at yours initially, then drifting off to another product by another designer. They may also be distracted by 'ads' on the page. As such compare your highly viewed item to the competitors, is yours the best? Could it be better? Is a redesign an option?

I have a number of sales which result from  12 or less views. The secret? Getting the product seen by the right person at the right time when the price is right .... which is down in most cases to ladyluck but you can incease your luck by doing a lot of active marketing. A snapshot from a couple of my stores illustrates it is doable.

. 

[almdrs]

I think that's a "trillion-dollar" question.

😂