Use same name for same product, different design?

Bel_Je_Designs
New Contributor III

I just recently opened my Zazzle store. For now I'm starting with one product with different but similar designs. They all have the same product name. For example, they're all called Modern Rose Geometric Leggings. Is there any reason not to do this, either from a marketing, SEO or other perspective?

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Windy
Honored Contributor II

Seems to me that if you change up the names a little, you'll have a wider net to catch customers with. One of your leggings seems to be on a green background. If you add the word green, that could help. I don't know design names, but if you know of design words that customers would use in search, use those also, in different combinations or on different items.

An interesting juxtaposition


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4 REPLIES 4

Windy
Honored Contributor II

Seems to me that if you change up the names a little, you'll have a wider net to catch customers with. One of your leggings seems to be on a green background. If you add the word green, that could help. I don't know design names, but if you know of design words that customers would use in search, use those also, in different combinations or on different items.

An interesting juxtaposition


Bel_Je_Designs
New Contributor III

Thank you! I'll think on it and try to come up with different names.

Connie
Honored Contributor II

Definitely it helps with SEO to give the products different titles! Google especially, doesn't like multiple products with the same titles, as they think it is spam. And for Zazzle, like Windy says above, you want to cast a wider net to catch as many customers as possible.

Thank you! That is helpful.