A new way to generate more sales on Zazzle

[James]

Hi Creators,

We recently sent out an email, which we have copied below:

We have been amazed by your response to Instant Download. So much so that we have decided to extend the previous deadline of October 31. 

We don’t have a specific date set right now but will be sure to follow up when we do, with plenty of notice. We hope this gives you time to optimize your products the way you want, so you can take advantage of the initial mass migration for qualifying products. 

Your questions have also inspired us to make some additions to our Instant Downloads FAQ section, so there is no stone unturned when it comes to the potential we will be bringing to your fingertips. 

We understand that this may be slightly disappointing to those who are anxious to get started selling digitally, but we wanted to provide Creators with a bit more time to seek clarity on any existing license agreements they may have in place.

And, given that we don’t have exact dates set for when digital products will be available in the marketplace, we think that it would be wise to hold off on advertising this upcoming feature until we’re able to share more details.

We would also encourage you to navigate to your store's Advanced Settings to ensure they are set as you intend for Instant Download. We will be communicating a new deadline and advising you to check or un-check this closer to the time as well. 

Finally, if you’re reading about this feature for the first time please feel free to check out the FAQ page we’ve set up here.

--------------------Posted 10/21------------------------------------------------------

Hi Creators,

Compelling content has always been the core of Zazzle. Thousands of creators have uploaded their content to Zazzle and helped us provide both physical and meaningful products to consumers for many years. You have helped millions of people create special moments for all of life's occasions. We believe this can happen in a multitude of ways, including digitally!  

We are thrilled to introduce Instant Downloads!  This is an exciting evolution for Zazzle. Unleashing your creative genius into the digital market not only helps us stay on trend, but furthers our reach to collaborate in life's moments! It allows our creators to unleash a new stream of revenue and give consumers a new way to support your creative efforts.

In our research...

• 49% of US adults have purchased customized/personalized/unique digital items online. 
• Consumers purchase and share digital invitations via text message, email, social and more. 
• The biggest day for Christmas card purchasers is Christmas Day. Procrastination! 
• The vast majority who buy digital products often buy physical products. While we hope to upsell those purchasing physical products with digital, we believe we’ll not only attract new customers but expand the lifetime value of existing ones. 
• Customers are looking to cut expenses - e.g., invitations sent digitally to save on postage

We strongly believe there's an opportunity to increase your sales as we’re uniquely positioned to capitalize on our content and technology.

Supporting Life Moments Down to the Wire 

Instant Downloads are a great way to give customers compelling online content, especially for those who won’t get their package in time. Last-minute ordering just got easier as you can now send those Christmas cards, birthday invites, or family portraits to friends and family via email, text, IG, or whatever online method you choose.

And the beauty of it all? If your cousin Brooklyn wants that digital family reunion invite as a keepsake, it can be seamlessly ordered as a printed version, at the click of a mouse, or in her local print shop -- encapsulating a special event from the digital to a physical timeless memory.

Learn more about Instant Downloads, today!

If your curiosity hasn't been quenched by any of the articles above, please feel free to ask us, here. 

Thank you,

The Creator Team