This page
What Royalty Rate Do You Recommend I Use?
suggests a royalty of 5-10% which is pathetically low, but if you read the whole entry and between the lines, it's clear that
1) it's not mandatory, you can set your royalty to whatever you want
2) lower royalties = lower overall prices = Zazzle looks more affordable to shoppers
3) using that low 5-10% benefits the customer not you
There's a common theory that higher royalties might keep one down in search results. So i just wanted to do a random search to see what royalty percents were in the top results. That by itself proved interesting and then it spiraled into a deeper dive looking at the other factors that most likely weigh in to where something "places" in results.
I searched (on the US domain) for three keywords + product type. I.E. [keyword1 keyword2 keyword3 product_type] NO QUOTES, and then used the "Refine by Category" filter to narrow results down to just that actual product type. That gave me just over 200 results, a number easy to manage for comparison purposes.
I then noted the details for the top 20 results. In the four days I've been compiling the stats on the results, the search results fortunately remained exactly the same. And then I was given the idea to do the same search on other domains. So I did UK and Canada and noted where items placed there compared to searching on the US domain.
Of the top 20 results, I was only able to obtain all the stats for 7 of them. That's 35%. Not enough to draw any "scientific" conclusions, but still super interesting and able to provide some insight.
The first thing to jump out is that in most cases there is an astounding difference in placement depending on domain!
Designers of all Pro levels were included in the top 20. There were two with a generic Pro badge which means they could be anywhere from Basic to Diamond. None of the results were from Designers without at least the basic Pro badge. Does that mean anything? I honestly have no idea.
Royalties ranged from 10 to 25%.
Views ranged from 11 to 347.
Creation dates ranged from 2014 to 2024.
Looking at the meta data:
* All of the results have all three of my search keywords somewhere in the meta data.
* One of the top 20 (#16) has all three keywords in the title, in the same order I typed them in search
* Five of the top 20 have two of the three keywords I searched for in their title, in the same order I typed them in
* Ten of the top 20 have none of my keywords in their title, they only appeared in the tags
This list is missing 65% of the data but is still interesting and my own personal conclusions, right or wrong, are, in no particular order::
* number of views alone doesn't seem to be a heavily weighted factor
* even number sold won't by itself put you at top of results
* likewise, Pro level or zRank alone won't put you at the top
* having a personal cover image is still relevant/important
* royalty % by itself is not keeping items down in search
* last sold date might be an extra-weighted factor with more recently sold items placing better
* where your strongest keywords appear and in what order compared to what a shopper types in is important
So that's it. My conclusions here are just my own opinions based on the limited data of this search, you all may draw your own different conclusions.
I reached out to some of the Designers who had products in these top 20 and they were willing to share to help create a bigger picture we all might be able to learn something from. So no worries, no way I know of for anyone to see those stats if not voluntarily shared. 😉
Yes, of the top 20 only #1 and #16 had personal cover photos. Of the other approx 200 results, only 5 of them had covers. I should take a closer look at the stats on those. I'd guess their keywords weren't close enough to my query to raise them up even with a cover. But it could be any combination of other factors. Hmmm…
Also - forgot to note -
I did the same search numerous times over several days and always got identical results whether I was signed in or using an anonymous browser, to make sure I wasn't getting results based on just my own Zazzle browsing history.
