Making sales on Zazzle

Marycb
New Contributor III

Hi guys, I have a brand called Paw-sitive Crafts that I'm working on right now. I mainly sell items with dog and cat prints while making art. I aim for creatives and crafters who love pets. The issue is that i'm not getting many views, they are mostly comming from my social media accounts, and there are no buyers yet, so I subscribed to an extension called zazzlytics, so I could search for the best keywords and to see what is going on with other people's stores and products, i'm not sure if the app is not correct or if it is the reality, but apparently, most items from stores are not getting much attention too, even the ones with better rating and stuff. I'm wondering if you guys are making a profit, especially those that are not focusing on personalisation and wedding/baby showers/parties and stuff. I know Zazzle is mainly for that purpose, but I would love to hear from people who don't focus too much on that, and I would love to hear some tips on how to sell more, too. I'll be trying those keywords I've got from now on, but I'm still stuck.

4 REPLIES 4

Jadendreamer13
Honored Contributor

Hi, Mary. In order to make sales on Zazzle, it’s important to create designs that customers are currently searching for, use keyword-rich titles, tags, and product descriptions, and cover photos that clearly show your designs on small thumbnails, since most buyers use their phones to buy products online.

All of these items need to come together to attract buyers and make sales. So, work on improving your SEO skills, creating cover images that show close-up views of your designs, and research the Zazzle marketplace to see what design styles, products, and niches are trending. Then create designs that align with that research.

I don’t create products in the wedding niche, baby shower niche, or graduation niche. So it’s possible to make sales without focusing on those popular niches.

There’s a lot to learn in order to become a successful designer on Zazzle. It’s not a get-rich-quick endeavor. It’s a long, slow journey that requires a lot of work and a lot of patience. Hang in there, and keep learning.

I think I'm already doing all that, I work a lot, and I'm always searching for how to improve. The sad part is that I've created my first shop in March and still haven't made a sale! I've been trying this new one for almost two months now. I'm really sad to see no results. How long did it take for you to make your first couple of sales?

Connie
Honored Contributor II

It's an interesting niche that I think has potential, but you for sure need a lot more products, and you really have to know your niche to be able to nail down popular designs. There are MILLIONS of products on Zazzle, so the more products you have in your store, the more chance you have of being found. 

I know you don't want to do personalization, but that is what Zazzle is known for, so you really do need to have customizable products, unless you have a huge off-Zazzle following that will buy your stuff regardless. The shirts don't need to be personalized, but mugs and other products should be.

Since you are aiming at crafters, maybe add some products like sketchbooks, note cards or notepads, binders, or other things that crafters might find useful? What about products specifically for pets like pet bowls and pet collars (I think Zazzle has leashes now, too?) Pet bandanas seem to be popular, and these products are easy to personalize. Since you like like to have sayings related to crafters, you could have phrases like "crafting assistant" or some other title for the pet, along with the name.

I just checked, and Zazzle even has dog beds! So take some time to explore the various pet products available, and then do research (on and off Zazzle) to see what types of designs are most popular for pet-owning crafters. If you are in Facebook groups or other groups for crafters with pets, maybe you could ask what products they need or want. 

ColsCreations
Honored Contributor III

You might like to read this discussion on that extension you installed:

https://community.zazzle.com/t5/external-tools-materials/maximizing-zazzle-sales-with-better-analyti...

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