Same Designers Always Featured

Beautiful_Vibe
New Contributor III

Hello,

I have been using this website for about 7 years an have noticed a trend of the same designers always being featured on the "Home Page" or their artwork suggested while browsing.

I understand the concept of promoting your friends and spouses but it just seems so "in your face" nowadays. 

I have been taking screenshots of MOODTHOLOGY and Redwood and Vine, and their variants for a while now.

In the long term, I feel that this practice could cause more harm than good,

99 REPLIES 99

CreativeLeahG
Honored Contributor III

Moodthology has 1,100 Editors picks and 799 Zazzle selects. 14.5% of their entire inventory. 

Given we only have 40,500 ish Editors picks, this does seem a tad disproportionate.

note: Zazzle elects are irrelevant, they relate to something beta tested, disregard those.

Are they irrelevant though? There are lots of Zazzle Select products on these 'landing pages'. For example, if you click on a pin for a Christmas ornament (or search the marketplace for 'Christmas ornaments', at least 1/3 are Zazzle Select. 

Mariholly
Valued Contributor

There are 40,500 Editor's Picks??? OMG!! So, having an Editor's Pick doesn't guarantee sales for those products, right?

CreativeLeahG
Honored Contributor III

They haven't garnered me any sales but the picks aren't ones I'd have chosen. 

Right! I have had Editor's Picks for items with zero sales before, and zero sales since. 😀

_________________
AugieDoggy.com

CarlaRolfe
Valued Contributor

I've been here nearly 18 years and have always seen how zazzle promotes great designs. Sometimes even one of my own shows up, which is always an honor.

Both designers mentioned have incredible, stunning designs. 

If I ran zazzle, I'd promote them too.  I wish them all the best in their POD career here. 

 

you have some wonderful designs @CarlaRolfe - I want to be like you when I grow up. 😋

CreativeLeahG
Honored Contributor III

Your designs are pretty amazing already Heather, do not underestimate yourself.

CarlaRolfe
Valued Contributor

Thank you for your kind words. 😁

How to measure how often they should be promoted?

Jadendreamer13
Valued Contributor III

It’s frustrating for the rest of us, who want more exposure, but since Zazzle’s main motivation is to make money, they feature their top-selling designs, designers, and shops.

klstock
Valued Contributor

Moodthology creates original artwork and I like their designs - I would rather see that promoted any day over the redundant cookie cutter stuff. Redwood & Vine has very tastefully done designs and when I started out and didn't have a clue what to put on wedding or shower invites, I would look at how she did her templates because they were so well-done. I don't have any problem with them being promoted.

There are about 30 or so who come up over and over, most of which are head-scratchers to me as to why. The thing I take issue with is where my pin promoting my own product has been redirected to this 'landing page' thing that shows 65 other designs (usually from the same 30 or so designers). I didn't enter into any agreement to become an affiliate for these designers, let alone an unpaid one!

CarlaRolfe
Valued Contributor

I'm not a fan of zazzle changing our product pages to the leaky, 65 other designs page. 

That being said... regardless of who zazzle is promoting, customers will chose the designs they like best. 

So, I have to make every effort to make sure they like mine, best. 😂  

klstock
Valued Contributor

I agree, customers will choose the designs they like and it is important to make every effort to make sure they like mine best...😀

I don't worry that a customer will choose one of the 65 other offerings instead of mine - the issue I have is that if they choose one in addition to mine that I am not compensated for that. It was my work, my pin, my product that brought the customer there, and I am doing those pins to promote my own work to get the 35% self-promotion $, not to act as free advertising to 65 others!

CarlaRolfe
Valued Contributor

I understand all too well how frustrating it is to lose a referral that should have been yours.  At the same time, I also appreciate that zazzle offers the platform free of charge for any designer to set up shop. 

Essentially, their house = their rules.  Yes that's an oversimplification and while no one likes losing referrals, I seriously doubt zazzle will change back to the less "leaky" product pages.  Especially if it's profitable for them. If that's the cost of doing business here, and if that keeps this platform strong and successful, then I'm good with that (despite being prone to grumbling at first).  Their success = my continued success.

klstock
Valued Contributor

I don't think pointing all these pins back to the same 30 or so designers/products = success.

If I was a customer searching Pinterest for Christmas cards, and clicked on a few pins of cards I like - to find that they don't take me to where I can view details and buy the product I liked but instead take me to this weird page that is pushing the same 60 cards in the 'other products in this category' options over and over, that would be a turn off to me. Especially after clicking on more than one pin and finding each one takes me to the exact same '60 other' Christmas cards. I would be irritated with the bait and switch and the added step of having to click another 'view product details' link, and wondering "Why do they keep trying to foist these same cards on me, especially when they are not remotely similar to the card that brought me here?!'

I have Christmas cards that have sold several thousand - if it were just about pushing what will sell and be profitable for them, then put mine (and other proven good sellers) in the mix.
I am all for a strong and successful platform but I need to be sharing in that success when I am contributing to it.

 

I love your Diamond Mindset @CarlaRolfe ! 💜

CreativeLeahG
Honored Contributor III

It isn't free to me as an affiliate and self marketer.. I have spent thousands on websites, hosting, subscriptions, branding you name it and to have the 'playing field' changed overnight is costing me dearly and yet I am still sending hundreds of customers 'at my expense' to Zazzle.

I wish people who complain in private shared their same (not contradictory) sentiments on the public forum. I see it often and it is not helpful to the wider community looking to higher sellers for honest feedback.

I bet it would be helpful if there was a forum just for affiliates - self marketers. Like-minded entrepreneurs with a similar focus and an investment.

That way the waters don't get muddied up with the different opportunities Zazzle offers and the forums can serve as viable resources for all Zazzle users.

CreativeLeahG
Honored Contributor III

We are both designers and affiliates in the main and what affects affiliates affects everyone because we drive sales. We don't just promote ourselves. I have promoted many hundreds of sellers over the years and still do.  I also offer opportunities for other sellers to self-promote via my site using their own affiliate codes. I do a LOT for other sellers and don't appreciate those who seek to diminish the efforts of people like myself because they dislike the realities of this business. I believe in lifting people up not knocking them down.

Suggesting we post elsewhere is offensive. Especially to those who've been around considerably longer and done considerably more for both this platform and other sellers.

In no way was the intent to be insulting. It was an effort to be part of the solution not the problem.

There are already so many forums listed for creators, I just thought that one more would help to organize peoples thoughts.

ColsCreations
Honored Contributor II
I don't worry that a customer will choose one of the 65 other offerings instead of mine

That is my mindset. As far back as last year I was posting screenshots that show that the "other products from this category" are usually designs completely unrelated to the main one the user clicked on from a link. Unless one is creating/promoting the same generic photo collage worlds-best-daddy I heart pugs type designs as on the cat landing pages, then those other designs pose no threat. It's the "other designs you might like" scroll of 25 products that one needs to worry about as those are usually extremely similar as they are pulled from tags. If you look at Carla's prescription label coffee mug, all 25 other designs in that scroll are just slightly different variations by other designers. But the "other products from this category" section, nothing there is even remotely similar to the prescription label design. There's zero threat there, especially if one is taking the much-given advice to do your own thing, find your own niche, instead of trying to compete with the trendy/popular front-page designs that already have a track record. So I have been failing to comprehend all the fuss being made in recent weeks over this. But

 the issue I have is that if they choose one in addition to mine that I am not compensated for that. It was my work, my pin, my product that brought the customer there, and I am doing those pins to promote my own work to get the 35% self-promotion $, not to act as free advertising to 65 others!

that might finally explain it. It's not that one might be losing sales, its that they may be making sales for others without being compensated. Although I don't feel the same way I can understand now what's maybe triggering people. But, A) given the above it's unlikely IMO that it is resulting in sales of those totally dissimilar products and B) when using a promoter link one knows they are playing the odds, 15% on anything/everything or 35% if yours. It's a known gamble one voluntarily takes when using a promoter link. Those are the terms. So again I am left struggling to understand the fuss; if one is getting the 35% on their own product getting bought, then they met their goal, promotion was successful, so why care if they also bought something from another Creator?

I hit Reply on your post but am talking globally here as this has been such a common topic in the forums of late.
There's no "arguing" with feelings, people will feel what they feel and nothing will change that. I am more comfortable with facts & stats & hard data and that's something I feel has been missing from all the discussion on this.
So, @CreativeLeahG , you have been the biggest opponent of the "landing page"  because you say it is luring people away from the product you are promoting in the hopes of earning that 35%, and you've been very free in posting screenshots of your personal stats. I'm not going to go back to try to find any specific one so I have a test for you that would provide some real stats. Since we know that if a person comes in on a PP2 link but buys something else, the Promoter gets a $0 referral that ups their total referral # but not total $'s, and since we know you do a load of referring with impressive link-over stats, here's what I propose:

Pick any upcoming day this week. After, look at your number of linkovers for that day. (We know you can't tell which were 15% and which were 35% links but it's enough.) Then look at your referral numbers to see how many $0 referrals you got that same day. That would show how many people came in on one of those links, got distracted, and bought something else. Compare this to how many Self-referrals you got same day for people buying your own stuff you were promoting. How do those totals compare to the each other and to the total number of link-overs for the day? You're only one person but an extremely active one with promoting & linkovers & referrals so some real numbers here might shed some light on all the hyperbole.

 

Store IconStore IconWebsite IconFacebook IconPinterest IconInstagram IconNight Cafe IconDiscord IconBuy Me a CoffeeOut of Stock List

I haven't been the biggest opponent Col ... I am merely the voice for MANY - many who speak in

What more can I do?

Nothing. I am waiting for a reply to the landing page issue and make no mistake, they will be getting private complaints from fellow affiliates I am sure. Because this IS a big deal for P2 affiliates.

ps. I did request to leave the P2 program, but it doesn't appear to have been actioned as yet.

Sorry about the nonsensical post, I did an edit and the text disappeared!!

The gist was (much abbreviated now)

I'm not the biggest opponent, merely representing others too afraid to speak up. I have messages and blog post comments from those equally dismayed and obviously, there is a lot shared in private forums.

I can't post 0% referrals as I don't have an iPhone. I did request this data from Zazzle but had no reply.

I have always been transparent and shared screenshots for full transparency on many threads.

I can't post 0% referrals as I don't have an iPhone.

I'm not in the Promoter Program but it is my understanding (and someone will correct me if I am wrong) that these $0 referrals from someone coming in on your clean PP2 link but buying someone else's product increase your total # of referrals but they don't increase your total $ amount nor do they show in your Referral History. So if your total number of referrals increased by 10 but there's only 7 new ones itemized in your Referral History, then you'd know you had 3 ghost referrals that day. Since you've been saying that your referrals have dropped significantly to something like 1 or 2 a week, it shouldn't be too difficult to do a cross-check like this and then compare that total number of ghost referrals to the total number of linkovers for the day. Then we could see that out of say 1500 people who clicked on your links in a day, x many ignored your product and bought something from someone else.

Store IconStore IconWebsite IconFacebook IconPinterest IconInstagram IconNight Cafe IconDiscord IconBuy Me a CoffeeOut of Stock List

There is no way for me to see ghost referrals Col, without the app.

This number (below) directly relates to the number of the referrals earned ie 166 pages with 25 results per page. So NO, ghost referrals do not accrue in the total figures. So, yes you are wrong.

referals as of 2nd dec.png

Screenshot 2023-12-02 132028.pngTrust me, I am not here for the fun.

You want to dispute what I am saying, carry on, it won't change anything. It is what it is. If I had the data from Zazzle like I requested I would share it as others already have!

I have requested my removal from the P2 program.

 

 

@CreativeLeahGis correct, the "ghost" referrals (or $0 referral sales we see on the IOS Earnings App generated by PP2 links) are not recorded in our overall Referral History number that Leah is showing with her screen cap above. Those $0 referral sales are deleted from the app within 24 hours. I wouldn't be surprised if that is the fluctuation people are seeing on their total Referral History page.

With those $0 removed from the app, there is no way of knowing how many PP2 sales have gone astray. To be clear we are only discussing the PP2 sales where a customer comes in on your link and purchases someone else's product. Referrals can not be measured with the Linkover history because those are not guaranteed as referrals.

Yes. That's what I said. They are not recorded in the Referral History (which is what Leah's screenshot shows) but they increase the total number of All Referrals on the Referral Totals page.

There have been lots of mentions in the forums of people confused because their stats went up but they have nothing in history to show why and it comes back to being $0 referrals. That's why I am aware it's a thing. Some examples -

Back in May a Creator wrote

I am in the promoter prog and looking at the Referral Totals, I can see I have seven total pending, but the Referral History lists four as pending which means the other unlisted three will no doubt be the zero earning referrals you mention.

and another comment from June from a Silver level designer who does not have the iPhone app

To keep track of the $0 referrals I'm getting, I select the Filter "Only Cleared and Pending" in the Referral History report and compare that number (in my case, that's 86 results) to the Total Number of All Referrals (98) to the Referral Totals summary.

and this from just this month:

On my seller-end, @ColsCreations own product purchase through my promoter link got me 0% referral, the referral counts up in my referral summary (+1 referral, no earnings) but does NOT show up in my referral history (not even as 0% referral). So, basically, when you get a referral "sale" showing up in the summary but not in the history, it's a 0% referral.

It may not be as convenient as using the iPhone app, but this does show one can tell from their regular stats if they know what they are looking for.

Referrals can not be measured with the Linkover history because those are not guaranteed as referrals.

Exactly. They show how many people clicked on one of your referral links. And from your referral totals & history pages you can figure out how many of those clicks led to $0 ghost referrals to see how problematic (or not) they actually are. 5 out of 1500? 0.33%. 5 out of 20? 25%. ....

Store IconStore IconWebsite IconFacebook IconPinterest IconInstagram IconNight Cafe IconDiscord IconBuy Me a CoffeeOut of Stock List

😣My head hurts. lol Col thanks for sharing all the above, in particular, the filter trick in the Referral History report. I must have missed all that. I guess the real question would be if Z would confirm this? 🙏

@ColsCreations 

Connie
Honored Contributor

@ColsCreationsWow, I never knew about that filtering trick! My numbers are pretty bad- the Total number is twice as much as the referrals I actually got, so I guess I have a 50- 50 chance of someone buying my product from the link vs another product.

Is there any way to narrow the referral Totals by month or year though? The lifetime totals would include before I got into the Promoter 2.0, as well as when I first joined, I was getting WAY more $0 referral emails than not. So I want to see if over the past year or so since they implemented the product landing pages, if I've lost referrals because of it or not.

LMGildersleeve
Valued Contributor III

The Earnings History page does have a "Time Period" sort button Connie. Try that.

@Connie 

CreativeLeahG
Honored Contributor III

Until I hear from Zazzle I am not convinced those figures relate to 0% referrals. They might just be referrals that weren't paid to us but were ours. I really need to get onto the app! Have you checked to see if app figures mirror the total figures in the referrals filter?

I can tell you (what many other p2 affiliates echoed ) is that when we joined the P2 program our 15% referrals (despite still sharing links with our codes) virtually dried up overnight. And there is no reason I can think of beyond 'the system is malfunctioning' for this to be the case.

I didn't realize that the $0 referrals could only be seen on the iPhone earnings app! Do they no longer send emails when you get a $0 referral? (I haven't gotten any in a while, but I also haven't checked the app in a long time, so I'm a bit out of the loop).

Sorry if I was a bit short here Col, I'm just so stressed over all this. I'm gonna withdraw from the dialogue now. x

Thank you for a ton of great points @ColsCreations - - - I love your contributions to the forum as they are always fact driven and tested. As a Zazzle newcomer I initially felt a panic when I saw so many seasoned designers upset with the platform. It really made me question if Zazzle was a platform for me.

Thank you for being a beacon of logic and trying to bring facts to this topic since when emotions are high, no one prevails.

I care because I am the one doing the work that brought the customer there.

Someone may click on pin of mine that shows a pillow with a beach design that they want for their own home, and while doing so they see a ‘photo collage for grandma’ type pillow in ‘other designs from this category’. It isn’t like my pillow that brought them there, but grannie would love it so they buy that too. Why do I care if they also bought someone else’s pillow since they also bought mine and I get my 35%? Because I’m the one who did the work that brought the customer. The other designer would not have made that sale if not for the customer clicking on my pin with my product. Seems simple enough!

The terms don’t say ‘if they buy your product you get 35% but we are going to make the potential customer jump through an extra hoop to get to your product details and purchase options by slipping in a landing page and spamming them with 65+ other products and if they buy any of those as a result of your work you get nothing”.

Before, my pin just went directly to my product.

I agree with you about the ‘other designs you might like are more to worry about because they are similar and pulled from tags’.  But this can also benefit me as my products appear there. If a customer is searching the marketplace for “coastal Christmas cards” for example, and clicks on a design they like – mine has a good chance to pop up in the ‘other designs you might like’ row. Even when they initially click on one of my own cards – another card of mine often pops up in that row.  It isn’t stacked to only point to the same products or same designers. Maybe I’ve lost a sale to another designer that way – but I have also likely gained sales that way.

When a customer searches for something in the marketplace, it will show that ‘other designs you might like’ row, but doesn’t also tack on the 60 other products from the ‘other designs from this category’. When a designer makes the extra effort to create pins for their own products, Zazzle should not be using those pins to direct free advertising to someone else (and possibly away from you) with no benefit to the designer who did the work. 

Connie
Honored Contributor

@klstockFollowing on from your example, you actually MAY have lost a sale, if you also have "grandma photo pillows" in your store. If the customer liked your beach pillow, they might have clicked through to your store to see what else you had, and found your grandma pillow, instead of that other one  on the landing page. Or maybe they want more than just that one pillow they clicked on, and instead of going to your store or collection to see what other beach pillows you have, they just click on one of the ones on the landing page. The convenience factor is very powerful, even if your actual designs are better than the competition.

klstock
Valued Contributor

That is a great point!