Apostrophes and quotation marks

[Lea]

Wasn't sure whether to put this here or in technical issues - but is there any way Zazzle can make the curved “ ” and ‘ ’ the default in the customizer? Or is there a shortcut I don't know about to make them show up easier than copy paste (since customers likely won't do that).  That straight prime symbol that shows up is so unsightly and even obtrusive in some fonts. Thanks!

(I tried to search if this has been asked before but every post that Mark has ever commented on came up in the results 😂)

[Cat]

Yes Please! I know it's sorta complicated because it involves replacing a character depending on context, but if there's a way to do that, especially for the apostrophe it would be great. The straight apostrophe really limits the design possibilities because on some of the decorative fonts, it just ends up looking terrible - not sure if they just don't create a custom one for the font or what, but you get things that look like this:

Anyhow, it would really open up design possibilities if Zazzle could implement "smart" apostrophes and quotes!

[SixSphinx]

Please, yes! Except I don't care whether they're curved, I care that they're ugly. Specifically the default apostrophe for the script fonts, which is too large and too high up for the lowercase letters. Can we at least resize it and position it properly? And decrease the awkward spacing it causes in some script fonts. These fonts are almost unusable for certain things because of this.

[Cat]

Yanno.... I just ran a bunch of experiments and realized that it's not quite the easy fix that I thought it was because it's HIGHLY dependent on the font and on how the author of the font has or has not dealt with the apostrophe & quote issue.

In case anybody reading this doesn't understand, the apostrophe and single quote are different Unicode characters, the single quote being curved (there is both a left and a right) and the apostrophe being straight - but only the apostrophe appears on your keyboard, so most word processing programs (like Microsoft Word) automatically replace the straight one with left or right depending on the context. It appears that Zazzle's editor does not do this. Here's a good explanation of the general issue: ASCII and Unicode quotation marks

So my original thinking was that Zazzle's editor should replicate the MS Word behavior and replace the straight apostrophe or quote signs with the curved ones in the appropriate situations, but when you run the experiment, you'll see that in some cases the font author has created a matching character for one or the other of those characters but not both - and depending on the font, it can be a total craps shoot as to which way you should go with it. (If you want to see this for yourself you can type a word with an apostrophe into MS Word, and then copy paste the word into Zazzle's editor to see what the curved single quotes will look like.) 

So if we use @SixSphinx's example from above in different fonts we get this behavior:

In some fonts the curved one looks good and the straight one looks horrible, in other fonts it's just the opposite! So I don't know what the solution is other than to avoid designs where the customer has to enter text with an apostrophe!