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Product style control is what lets us pick if a t-shirt is only available on black t-shirts, white t-shirts, etc.
The current system - where you can choose 1 style preset from a dropdown menu - is a very all-or-nothing approach, which can often lead to excluding several viable products to prevent 1 unwanted product appearing.
The example that brought me here was the iron-on clothing labels. They are available in 3 shapes: square, circle, rectangle. If my design looks bad on a rectangle, there is currently no way to exclude JUST that shape. I can choose to have 'only this shape', which means I would only have circles availble. By not including squares, I may miss out of valuable sales. The same thing can apply to any product available in a wide variety of shapes - cushions, keyrings, etc.
My proposal is that the styles each get their own checkbox so designers can precisely choose which variations they do and don't want for each design.