Create a Way for Customers to Purchase a Digital File of Wedding Invitations

[Jordan]

I have several inquiries per week of customers wanting to download or purchase their design as a digital only option (JPG or PDF file). It might be beneficial to see if there is a way to allow customers to purchase this. 

It might look like the customer designs the invitation and at the top they have the option to purchase 1 JPG file at $8 USD (and the designer gets the set royalty), or a PDF option with 2 designs per page for $10 USD (and the designer gets the set royalty). And if the customer does purchase prints of their design then they would still receive the digital file just as a discounted rate. 

[nyclosangeles]

Mmmmm...Good point...
Definitely something to think about...(smiling)...😊 and sighing...🤔

[ZProDesigner262]

That's not a bad way of going about it. I, too, have questions daily about electronic versions. I had been averse to it, but then discovered a company that does only electronic invites, and gives their designers a 20% royalty, with the electronic designs being half the printed price Zazzle charges, so basically we'd receive the same royalty as if printed. I think it's a great way for brides to save money, they can send printed cards to family members who would love and appreciate those, and e-invites to the younger crowd who wouldn't mind it and aren't as sentimental. But I'm still of two minds about it. I guess it just depends on who the target customer is for any given store, and for Zazzle overall.

[Connie]

@nyclosangelesif it is that important to you, you can use Etsy for that feature, and stick to Zazzle for printed invitations. Unless you are using all your own artwork, it is against the licenses of practically all the commercial use graphics sites to offer digital downloads. So it would be a legal quagmire for Zazzle to try to police the designs being offered digitally. Like Crazy Mermaid said, if it is offered by one designer, ALL of us would have to do it in order to compete. It would not be fair for Zazzle to put us in that position, when the designers that want to offer the option already have Etsy to go to for it.

[RodneyK]

I think the best way would be to create your own group of designs to sell as a digital product on Design cuts, Etsy, Creative Market, HungryJPeg and many others. You can still use the designs on POD sites like Zazzle (the best POD site in my opinion) because they are yours.

When someone writes to me on Zazzle, I always reply - Thank you for your message, but I never sell the digital files for my designs that are on Zazzle.

Digital files are best sold on sites that specialize in digital products.

[nyclosangeles]

Great Input Everyone!!!
Thanks so much again for your thoughts & ideas!

[origamiprints]

What we offer a service like e-vite or paperless post. On those platforms the customer is given a link to share to their guests where they can then view the invitation and rsvp all in one place. No downloading the artwork required. 

[nyclosangeles]

Hmmm..okay, 
Thank You. 
Sounds interesting.  Could you perhaps tell me more about it by sharing some links?
Is this option available to all designers, and if so, how may I access this platform?
Thanks again kindly @origamiprints 

[origamiprints]

I believe they hire their own internal designers but I definitely encourage googling digital invitations to see what our competitors are up to.

[nyclosangeles]

Oh Okay @origamiprints 🤗
Thanks so much for the input!
Hope you have a wonderful day & blessings in your creating Miss!
Thank You!

[AlyssaErnst]

I have lots of requests for digital files, but I just explain to my customers that I can't offer them because it would violate my commercial license(s). So many of my designs are enhanced with the help of illustrators who offer their art for purchase. I would never intentionally violate the purchase agreement by handing over digital files.