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I’ve only really paid attention to sales and such on Zazzle since last November, and I had never seen free shipping as a standard offering. I’m a huge advocate of Zazzle Plus, but I think offering free shipping for a short term ( like even a day or maybe for a weekend) would bring in more customers who could see the quality, and THEN might become a longterm customer and probably get the membership too.
I’m bad about cancelling subscriptions before time is up, so I typically would NOT make use of the Zazzle Plus deal. I know I’ll probably forget, and so I’d never try it at all…and then move on to another place offering custom products.
I think a “Black Friday” or “Cyber Monday” type event would be huge (just think about those “Prime Days.”
Maybe they could even offer it further out to ensure things arrive by the holidays. Obviously they’d need to change shipping timeframes due to volume, so this could adjust for that, too. A random day would also ensure everyone doesn’t wait until they know the sale is coming to buy everything they want for the whole year. 😂 They could advertise this day to creators a week ahead of time and ask them to start spreading the word three or so days in advance.
I don’t think it even needs to be on all product types. I could see how a huge once in a lifetime event like weddings might be a big risk if they’re concerned people wouldn’t come back (and small businesses starting up might be risky too), so maybe it could be focused on gift items. This would also help boost sales for the site in this area as well. A large number of the people I know who have heard of Zazzle know about their event offerings and don’t realize the massive amount of other products available.
Just a thought.
Many of my customers have complained about shipping costs. I try to drop my royalties to compensate, but I think there’s “sticker shock” and they don’t transfer the money (in their mind) I’ve attempted to save them so they could put it toward shipping. 🙂 …
