Guest Checkout For Customers

[WhittenWorld]

Many Online Vendors have a ‘Guest Checkout’ making it much easier with fewer steps to purchase.  In order to purchase from Zazzle you must create an Account.  Could this be a small deterrent for Customers wanting to purchase right Here right Now!? (I have always used a Guest Checkout whenever available). Is this a security issue with Zazzle or other reasons?  

[idraw]

@WhittenWorld 

I agree, I prefer guest checkout whenever it is available.

Having to create an account could be a deterrent for customers.

You asked: what....other reasons?

For Zazzle, my speculation, possible reasons for customers to be required to create an account, probably  involve Zazzle's increased profits when they leverage the advantage to:

continue to build their email list

continue to build their newsletter mailing list

which allows them to, in a semi-convoluted way....

continue  getting the third party payout by capturing each and every customer who creates an account....

[WhittenWorld]

Thanks @idraw,

I’ve never considered any of these reasons.  Interesting…

I still believe the Guest Checkout option would cast a wider net, whereby eventually adding more “Account” holders to Zazzle.  

[Joanna]

Hi @WhittenWorld  thanks so much for the suggestion of a Guest Checkout - I will pass that onto the team for you.

Joanna