Guest Checkout For Customers

[WhittenWorld]

Many Online Vendors have a ‘Guest Checkout’ making it much easier with fewer steps to purchase.  In order to purchase from Zazzle you must create an Account.  Could this be a small deterrent for Customers wanting to purchase right Here right Now!? (I have always used a Guest Checkout whenever available). Is this a security issue with Zazzle or other reasons?  

[idraw]

@WhittenWorld 

I agree, I prefer guest checkout whenever it is available.

Having to create an account could be a deterrent for customers.

You asked: what....other reasons?

For Zazzle, my speculation, possible reasons for customers to be required to create an account, probably  involve Zazzle's increased profits when they leverage the advantage to:

continue to build their email list

continue to build their newsletter mailing list

which allows them to, in a semi-convoluted way....

continue  getting the third party payout by capturing each and every customer who creates an account....

[WhittenWorld]

Thanks @idraw,

I’ve never considered any of these reasons.  Interesting…

I still believe the Guest Checkout option would cast a wider net, whereby eventually adding more “Account” holders to Zazzle.  

[Joanna]

Hi @WhittenWorld  thanks so much for the suggestion of a Guest Checkout - I will pass that onto the team for you.

Joanna

[BevStuff]

I want to add good reasons why Customers would like a Guest Checkout in Zazzle:

Quicker. Saves Customer time. They can skip filling out a form. (in this world, that's priceless.)

Customer feels safer; one less company that has all their personal data.

It would allow a customer, who might have an account, to skip that process and get the item purchased. (Maybe they don't want to take the time to hunt up the password or don't have phone convenient.)