Tags in Product Descriptions

[CherylJones]

Hi Everyone. I have read SOOO many SEO articles and concluded I should use the same exact tags / keywords in all three sections (title, description, and tags) but I see that sellers on Zazzle are not doing this as I was; I've noticed not all the tags at the bottom are in the descriptions. I think I've been getting less views because of it. Any advice on how to use tags in the descriptions? How many / which tags / variations of tags to use where. Thanks Guys!! : ) Cheryl

[LMGildersleeve]

It's best to go to the Help section found at the bottom of Zazzle's page under Sitemap. There you can go to Selling and search in the help articles found there. Look for Products - Posting & Managing and there you will find an article for titles, description and tag practices Zazzle suggests you use.

[CherylJones]

Thank you. Is there a more detailed section besides, "Title, Description, & Tagging Best Practices?" I hope I'm not making writing a description harder than it should be. : )

[KeegansCreation]

I took a peek at a few of your design descriptions and they seem just fine and absolutely in line with what Zazzle advises in that section. They don't want your descriptions to be full of spam and they aren't (I have seen some people make a description that is just a block of possible tags). The do want your descriptions to describe the design and give a little narrative about it and you did. 

[tsikona]

I see hundrads and thusands designs from the same collections/shops using absolutely same tittles , tags and descriptions and they are bestsellers. According to zazzle handbook system recognizes such action as a spam, but They are bestselllers. I think everything depends only on fortune. 

[CherylJones]

Thank you so much! I have been working on So Born This Way, but haven't optimized any items in my other store yet. I'd really like to know what I'm doing first. I was thinking every single tag needed to be in the description and vice versa. I've read to use LSI keywords, but I'm still confused. It also seems to me articles about SEO are contradictory. For instance, some say for the description to be short and sweet and others say make them very long and detailed.

[chefcateringbiz · Accepted solution]

No point writing a long and detailed novel if they don't help people find your designs. Not that descriptions can do that now anyway, but it doesn't mean they won't in the future. Go with what it is, describe the design, and who it might be for, and you're covered.

[Barbara]

My method (when I'm paying attention) is to see it all as an article in a newspaper or magazine. People flip pages until a title with a picture catches their attention. If they're a little more interested, they'll read the first few lines of the article. So, our title is meant to catch attention the same as an article's title does, and our description is the same as the article's first few lines. I do try (again, when paying attention) to get one or two keywords in the title.

Now I'm wondering: If a product is picked up by a search engine, is our description what's seen in the listing's description? If so, then maybe that description is pretty darned useful.

Colorwash's Home

[tracytrends]

Just came across this checking listings another person said didn't rank in Google.
- They were calendars and Google showed the Description as " created by (STORE NAME HERE). Personalize it with photos & text or purchase as is!" so ... No, our descriptions are not showing (at least for calendars).

hmmm ... interesting... but does this mean the description didn't play a role in Google RANKING? Just because it's not shown as MetaData in the Search results, does that mean it did NOT play a role? 
(have to pay attention more, maybe put exclusive test words in a description, wait some time and test to see)

[Barbara]

I don't use Google--won't go near the beast--but I assume all search engines behave in a similar fashion when it comes to description, and the single thing I've noticed is that, for the most part, when I person runs a search, what shows up is either what a web site sets up for that purpose or if the key phrase in the search box pretty much matches a sentence or two on a page. I haven't seen anything for products other than their specs. I can't imagine how we would gain traction via anything much more than our titles. This, by the way, is mere speculation based on all the searches I've done as opposed to fact.

Colorwash's Home

[WolfMoonArt]

I've always gone with writing fairly detailed descriptions of my design. Supposedly Google and other search engines will pick up keywords from your descriptions.