Can We Use Pantone Color Names in Titles and Tags ?

[CreativeLeahG]

I think we discussed this on old forum but I can't recall the upshot, is this allowed or not?

Thanks

[samack]

I believe it is ok to use the color names but you cannot use "Pantone" anywhere in your post or tags. 

[Cat]

This is an excellent question! I hope @samack is correct, and I hope Zazzle will weigh in to confirm that. Zazzle has often encouraged us to use the names as tags "neo mint green" "marsala burgundy" etc., so I would HOPE it's OK!

[samack]

I remember a post about someone having products removed but they had used "Pantone" in their tags, title or description.  In that discussion it was mentioned that we could use the color names but using Pantone will get your products removed. Over the years I have used the color names with no problems. However, I also would like to hear from Zazzle to confirm. 

[BKMuir]

Internet discussion from 9 years ago: What are the actual legal limitations of using Pantone ... (linked threads have info too)

[CreativeLeahG]

I have a vague recollection Zazzle has some agreement with Pantone, that we can use their color names. I just need a mod to let us know if that is correct. 

@Scott 

[Scott]

I don't know if there's any agreement in place, but I'm trying to find that out now.

[SuzyLeeLo]

Any update? As they just announced the color of the year for 2023 and we would love to work on our new listings. 🙂

[Scott]

Sorry, I didn't receive an answer about this one. I'd avoid using trademarked or copyrighted content on your products unless you have written permission from the rights holder.

[DancingPelican]

There are many many products in the marketplace currently using the Pantone Color of the Year for 2023 - Viva Magenta in their titles, description, and tags. Might be a good time for creators to go out there and update that trademarked color with another color name before they get removed by content management.

[idraw]

Closest I can get  for an answer in doing a search—-

pantone,s marking and usage rules—-

<https://www.pantone.com.br/mur_general_trademark.pdf>

[Laura]

Here's my recent experience: I created products using the 2022 color of the year, "Very Peri Periwinkle", which I used as a tag (not Pantone, just the full color name). At one point I discovered that tag had been removed (I did not remove it however I was happy the products weren't removed). I did need to add a "periwinkle" tag to those products.

[GabrielaG]

Here is another update as of March 2023. Yesterday I got almost an entire collection deleted because I used the tag "very peri purple" on most of its products. I thought it would be okay as Pinterest and social media at that moment was full of  posts with this pantone color of the year 2022 specially in the wedding industry and I knew brides would be searching for this purple hue that way. So please learn from my experience and do not use any Pantone color name in your title, description or tags. I hope nobody else lives the horrible experience of getting some many products deleted in a matter of minutes as I did. If only I could have had a chance to change the tag, it would only have taken me a few minutes by product... It's so sad.

Anyway, I guess this answers the question at last: No, we can not use Pantone color names in tags or titles, and if you have any products with them, please go and change them right now as you never know when they will be deleted as these products were not new.

[SuzyLeeLo]

It would be wonderful to actually get clarification from Zazzle... especially since @Scott said he was looking into it as of 04-05-2022. Seems like we should have a clear answer by now. Especially with the document provided by @idraw that suggests we can use PANTONE™ color names if we do it correctly. https://www.pantone.com.br/mur_general_trademark.pdf

Maybe we should just contact PANTONE™ directly? There is contact info at the bottom of the document.

[idraw]

Pantone can't make it any clearer than this:
<https://www.pantone.com/media/downloads/customer-service/Pantone_Color_Services_Terms_and_Conditions...>

this part----
Permission from Pantone  
Published materials of Pantone LLC are protected by copyrights and include, for example,
graphic presentations, color references, PANTONE Colors, PANTONE Names, numbers,
formulas and software, and the foregoing may not be copied or published without written
permission of Pantone.

…..any cross-referencing, in whole or in part, to any PANTONE Color System, including, but not limited to, the PANTONE Numbers and PANTONE Colors, by third parties may be a violation of Pantone’s proprietary rights and is strictly prohibited.

Inquiries regarding the Rules should be directed to:
Pantone’s Trademark Department
590 Commerce Boulevard
Carlstadt, NJ 07072-3098 U.S.A.
phone: 201-935-5500 fax: 201-896-0242
E-mail: licensing&trademark@pantone.com

@SuzyLeeLo, this info may answer your question, while you and others keep waiting for Z to reply with a definitive answer.

[Shakenbake]

its such a weird thing that pantone exists to COLOR MATCH and so not wanting the names they make up and trademark (I will not get on my soapbox about common terms being taken away from public use via this method...) to be used seems very contrary to the entire purpose of pantone existing. LMAO. I have to color match at my print shop to exact pantone hues, and how else will my clients know that they need an exact pantone hue if they cannot search for it by name or pantone number. very bizarre thinking here. I'm just ranting. lol. 

[igiftcenter]

Just something to think about:
You can not use the word Chevy NOR can you use the word Corvette Stingray.
That's a brand name and a product name created by the brand. I would recommend staying away from brand names and their product names the brand creates and markets

Pantone is an actual brand
Any color Pantone creates a name for is a product of the brand

See the relation here?