Google Search

[Jstonge]

Any idea what this is about?

[Barbara]

Where did you find it? It linked to Zazzle?

I ran a search on it, and sure enough, it links to Zazzle's display of invitations. In Duck Duck Go (I don't use Google) it's marked as an Ad. But how could Zazzle have misspelled its own name and had it picked up by search engines?

Weird.

Colorwash's Home

[NigelSutherland]

It's what used to be called Google AdWords. A company creates its own advertisements, including headlines, which rotate along with numerous other versions of their paid advertisements. Whoever creates the adverts for Zazzle has merely misspelt the name in the headline. A bit of a boo-boo admittedly!

[Barbara]

I can't imagine Zazzle misspelling its own name, but if so, they need to run spell checks on their ads. LOL

Colorwash's Home

[Laura]

or maybe people search for Razzle (and Dazzle) when they actually want Zazzle? I remember back in the day when phone books existed, many businesses would create at least two listings. For example: "auto parts" and "otto parts" 😆

[Barbara]

If you search for Razzle, not far at all down the list Zazzle shows up, which you'd think turns on a light bulb in the searcher's mind, but you could be correct about a deliberate misspelling. Even here, I've occasionally seen new users call it Razzle or Dazzle instead of Zazzle.

I never saw misspellings on purpose in the Yellow Pages. Instead, you'd be told to see "this listing," which sometimes told you to see "that listing." I waited for the day when it came full circle back to what you'd looked at first.

Colorwash's Home

[Jstonge]

i TYPED IN "ZAZZLE" and this came up.

[KC]

The iphone autocorrects Zazzle to Razzle ALL.THE.TIME. 

So it's likely a smart marketing idea 🙂