I couldn't make any sales!

[Creative_Paper]

Hello Everyone,

I am a new member, I have created over 400 Wedding Invitation and Business Card templates in my shop for the last three months but I haven't made any sales. https://www.zazzle.com/store/creative_paper/collections

My motivation is gone now and I can't work on new designs. I see that no one sees my products and no new followers come. 😞 Is this site really working? I'm not sure! Or what should I do to make sales? If you have any ideas, I would be glad if you share them with me.

[Barbara]

You signed up here just be chance during a sales slump. You've also chosen the wedding niche, which is likely the largest one with the highest number of people designing for it. This means you're competing with a slew of people who've been here and who've been selling for a long time. This means there's no room for your products on the all-important first several pages in the marketplace. It could take quite a while to rise up and into those critical pages.

I went to your store to see if there's anything else that might be stopping your sales and noticed you aren't setting text to templates, forcing a customer to go to the design tool to edit the text. You might want to change this from now on when you design a product so the customer can change the text right on the product's display page. (The design tool is very likely confusing to a lot of customers.)

Colorwash's Home

[Creative_Paper]

Firstly, thank you for the detailed information!

Yes, there may be a lot of competition in these categories, but waiting for months to make a few sales is a demotivating situation. Actually, with the right advertising policy, everyone can be happy. I will probably quit until I see the light.

By the way, all invitation and business card templates have texts that customers can easily personalize.
Did you mean the texts on the category covers like on your site? I didn't fully understand.

[tiffjamaica]

You have to set all editable text in your invites, etc. as templates. This is an option in the editor when creating your designs and will show a "personalize" button on the product page (so your customers don't have to enter the editor to personalize. They can do it easily right there on the product page).  Read the link Sara posted for more details on it. It's easy once you figure it out.  Unfortunately, it probably means you'll have to re-publish all of your listings because Zazzle doesn't have a way to fix mistakes after publishing (a select number of people have a republish option, but I think those products still have to go through a review process. I'm not sure, I'm not one of them).   Your products are lovely though and Barbara was right - wedding niche is huge here and you have a LOT of competition. I'd say niche down to something with less saturation. And it can take a long long time for new sellers to actually gain traction. This is a long-game situation here!

[Creative_Paper]

Until now I thought all my products could be easily customized. This is something I didn't know about! Thank you, you've been very helpful. I will definitely look into this and write to the support team.

[Jadendreamer13]

You don’t need to contact the support team. You need to make the changes yourself and repost those products.

[Sara_H]

@Creative_Paper 

https://help.zazzle.com/hc/en-us/articles/219145288-Creating-a-Product-Template if you need any help creating text templates - the help files are very helpful

@Barbarais spot on as usual

[Creative_Paper]

Thanks for the info! 🙂

[KeegansCreation]

The invites and business cards need to be re-made with text templates per Sara H info link. But I also have an additional suggestion to get sales. It is very true that business cards and weddings are very saturated niches. But they get less saturated if you niche down. For example, LGBTQ or goth weddings. Or business cards for businesses that you see in your neighborhood but that don't have thousands of cards here.

[Creative_Paper]

It's a nightmare to re-personalize and publish all the templates! I will report this issue to the support team.

Also thank you for your advice, this may be the right method.