Customers purchasing just one invitation

OakAndPine
Contributor

Dear Zazzle

Invitations are generally meant to be sent in bulk — whether for weddings, birthdays, baby showers, or other events. Allowing the purchase of only one invitation goes against the very nature of the product. It's highly unlikely a customer would need just a single invitation for a real event. One-off purchases may enable users to buy a single card simply to replicate or scan the design, which risks undermining the creative work of designers and leads to potential copyright infringement. Since designers earn royalties on a per-unit basis, allowing single-unit sales (often for under a dollar) significantly reduces earnings. When only one card is purchased, the royalty is minimal, and it does not adequately compensate the designer for their time and creativity. Most online invitation platforms and printers enforce minimum order quantities to protect product integrity and support independent creators. Aligning Zazzle with these standards would reinforce its reputation as a designer-friendly marketplace. I believe setting a minimum order of 10 invitations (or even 5) would better serve the interests of designers and help preserve the professional integrity of these event-specific products.

Thank you for your consideration 

1 REPLY 1

Bellissima
New Contributor III

I also think that customers buy one copy to test the quality before buying 50 and being disappointed, it makes sense. Or, as you said, they scan the design and send the invitation online, or print it cheaper elswhere.