Going nuts with poster price!

[orientcourt]

I designed a poster with text tonight  and had no option but to choose a royalty of 8.2%.  The retail price for this poster is wait for it !  $71.20  😯                                      

[Fiona]

Hi,

Can you send a link to the poster in question please?

-Fiona😄

[orientcourt]

Hi Fiona here is the link!https://www.zazzle.com/save_world_peace_by_looking_at_family_dynamics_poster-256004696191735577

[Wesha]

Hey you have chosen a massive size so its pricey!

[orientcourt]

Yup , Wesha will not be making posters in  that size again! As Chefcateringbiz pointed out if the customer wants a large they can choose one.

[mrdoodle]

You probably chose a large size and quality paper as your default?
I don't sell posters that much but my experience is to find a middle of the road price/quality.
IMO, the only benefit of pricing way high is you come out on top if the buyer sorts by price high>low.
Just my 2 cents.

[KeegansCreation]

I agree that it's probably this. Archival paper instead of value paper is more expensive. Choose a large size and that archival paper is incredibly expensive.

[orientcourt]

Mr Doodle and KeegansCreation it was the large size but with value paper!

[chefcateringbiz]

Large size posters ain't cheap no matter what kind of paper you get. I have posters for business that are standard at 30x20, but businesses are paying for those, otherwise I would go with 11x14 or 16x20 for regular peeps and let them decide how much money they want to spend.

[Fiorenzo]

Poster prices went as you say nuts with the last poster overhaul. Plus you don't get the semi-gloss paper variant anymore ("satin" variant if I remember well) and have to stick to a matte print. $27.25 base price (with the base 5% royalty) for a medium 18x24" standard poster is way too much, let alone $40.65 for a standard large 24x36" or $46.45 for a 27x40 movie poster. Add to this the issues with bad packaging and damaged posters mentioned here. Posters aren't on my top to-do list anymore.