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Just downloaded the Zazzle app and found the way collections are presented quite surprising. While I appreciate the creative effort, personalizing each collection page with a background color sampled from the banner or design results in a less than desirable overall look, in my opinion. The eye-catching products are overshadowed by the background, and scrolling through collections becomes distracting. The attention often shifts to the background, diverting the eyes away from the intended focus on the products. I know some people like the look and it’s impossible to please everyone, but there’s a reason why products are typically presented on a white background – it allows the focus to remain on the product itself. Isn’t that what we want? This issue extends to collection thumbnails, where individual colors, often vibrant and sometimes unrelated to the collection, create a chaotic visual experience. Given the recent emphasis on collections to drive more sales, it's unclear how these visual elements contribute to the desired focus and customer engagement.
In the quest for a better user experience and increased sales, I propose a shift to a uniform white background for collection thumbnails and pages. Additionally, please reconsider the necessity of collection banners on the app, especially with the current fading effect. It could lead to a more appealing and efficient use of space. Rather than focusing on banners, prioritizing collection descriptions might be a better option.
