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Place a reorder
Make it much much much easier to customers to reorder products they've already ordered. I can not tell you just how many customers contact me asking how they can reorder their previous order / products. If I owned this website the VERY VERY first thing a returning customer would see when they log in is: Click Here to place a reorder and / or Click Here to view your previous orders and when they get there make it take as few steps as possible to place that reorder.
Do not assume returning customers are simply here to go window shopping, hunting through page after page to see things they might want, what's new, or what you want to promote when they may just want to take care of business and reorder their previous products.
Thank you for listening.