Anyone Boosted or Promoted their Post on Social media

Pixelan
Valued Contributor

I was wondering if anyone here ever boosted or promoted their post with a Zazzle product on social media?

For example a pin that you saved on pinterest that came from Zazzle.com or a tweet that you created manually or directly from the product page. In both cases it will mention Zazzle. And is it allowed? Since the Zazzle brand is mentioned and it links directly to the Zazzle website.

I've read there are rules for running Google Ads, don't mention the brand name "Zazzle" and only link to your own site/ blog and not to the product. But posts on social media are different than regular ads, and they're encouraged.

Any official response?

7 REPLIES 7

WHS_Designs
Honored Contributor II

I have not boosted my pinned Zazzle products on social media, but IMHO, it seems rather silly of Google Ads to have these restrictions.

How does one promote brand and brand awareness if you can't even reference the company?
(Perhaps "the POD that starts with the letter Z?") 😉

Pixelan
Valued Contributor

I can understand the reasoning about the rules running Google Ads (too expensive for me, btw.), since it might interfere with their marketing campaigns and there's a risk of people confusing it's from Zazzle/ impersonation.

But with posts (not ads) on social media, you can usually clearly see it's not from the official Zazzle account. So that's why I was wondering if it's ok to boost or promote your own post featuring a product on zazzle, mentioning and linking to the product page. Might be a good experiment if allowed.

WHS_Designs
Honored Contributor II

Just my two cents: why not. I would use tags and reference Zazzle in the description, too. Poor starving artists like ourselves need as much visibility as we can get.

chriiisss
Contributor II

When you promote a link to a product in a maket place, you are promoting the MP, the possible customer arrives here and finds many other products, yours are a very small fraction of the total.
In my opinion, spend money on promotions just if you have your own store, the customer arrives and buys in your store, where all the items are yours. other than that I see no point in spending that money, and zazzle doesn't need our help for that, Z already promotes itself enough 🙂

PacifierCity
Valued Contributor II

I have run ads featuring a product or collection on FB and P.  FB was a looong time ago and P in the last few years.  I have never seen enough roi to keep doing it.  Perhaps if I were better at SEO or if people loved my product/s more, then it could have been worth it... but I'm not there yet.  Be sure to disclose that you are an affiliate, even on your designed products as the products are actually Zazzles.  And be sure that no one could mistake it as something that has been created and released by Zazzle...  and this is an unofficial response (wink)...lol.

PC

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-Thoughts from Pacifier City a JB Designs brand. Follow/join us on Pinterest. Visit Pacifier City Cards for Amazing Kids Birthday & Holiday Cards. It's Elementary is for K-5 kids, parents & programs. Please promote and share our goods. Thanks! #pacifiercity

Thanks for sharing your experience. The calculations I made so far keep showing me it's not worth the money and the ROI in my case is expected to be low. All the replies here were very helpful, thanks!

Also enough to do using free methods, well free as in it does cost a lot of time 🙂

Maralane
Contributor II

I realize this is a very late response, but hopefully still helpful.

I have done Promotion twice in hopes that it would lead to click through and possible sales. So far that has not been the case. Nevertheless, I am learning new things and hopefully it can/will work for me in the future