How To Determine WHY you get Lots of Views But NO orders

[CreativeLeahG]

If your views do not translate to sales, consider:

Is the description an accurate reflection of the design? If not this will mean the viewer bounces away as fast as they arrived. Visit high traffic sites like Amazon, add your item type in search and see what is MOST POPULAR  to give you an idea of what the consumer wants. Discount the sponsored ads in doing so.

How is the item priced?- Is it competitive in the market for this product type? How does the price compare with other items of the same type on Zazzle? Is your royalty competitive?

Are the template fields easily customizable? Does it have templates? Are the text fields easy to edit and make changes to? Are the text fields labeled clearly?

What is the competition doing? What 'other designs' feature alongside yours when it is being 'viewed'. The customer may be looking at yours initially, then drifting off to another product by another designer. They may also be distracted by 'ads' on the page. As such compare your highly viewed item to the competitors, is yours the best? Could it be better? Is a redesign an option? Ensure all your products are in a collection, niche specific. This doubles your chances of more of your products being seen.

I have a number of sales which result from  12 or less views. The secret? Getting the product seen by the right person at the right time when the price is right .... which is down in most cases to ladyluck but you can incease your luck by doing a lot of active marketing. A snapshot from a couple of my stores illustrates it is doable.

Active marketing includes: Sharing to multi-media, having a blog to create content which can also be shared to media, having your own Facebook pages and groups to represent your product type, joining those that allow self-promotion. Highlighting sales as they come along. 

[alissag]

One more tip I will add is checking the Google Analytics for high view items with low or no sales. You might see it's a weird traffic source driving a majority of the views, like someone who is linking to your artwork because they are using it as an avatar or using it as a reference in creating their own artwork. Both are examples I have seen with some of my own products. If the traffic source is not related to shopping or promoting the product you are selling in some way, then it's unlikely to result in sales.

[KeegansCreation]

In anticipation of design-redo being open to all at some point (here's hoping) here is a list of errors found in my own work that might be found in other's work too.

• misspelling- note to self, it's "ice cream" not icecream"
• misalignment-this will apply especially to products published before Zazzle introduced it's wonderful alignment tool 
• non-template text- as noted by the OP.  This is a mood killer. The customer can go in the design tool but they won't
• A year in the past (even if template)- the split second design re-do is open to all, I'm changing my 2018 calendar to 2023. It sold in 2018 and unsurprisingly hasn't sold since.
• template photos not set to fill
• poor placement- design elements not going all the way to the edge when they should or going slightly past the blue line when they shouldn't

As noted in a related thread, window shopping and aesthetic curiosity is the norm. But the OP shows that when people are in a shopping rather than a window shopping mood, it is possible to steer them towards your product. My post is in eager hopes of design re-do becoming open to all as designer in situ was. If you have any of these errors (I sure do), it's well worth fixing. The real world equivalent would be going to the grocery store and noting the produce was starting to rot just as you were about to put it in your cart or getting closer to items on a shelf and seeing they had a layer of dust.

[CreativeLeahG]

Great additions and I especially like:

"

• A year in the past (even if template)- the split second design re-do is open to all, I'm changing my 2018 calendar to 2023. It sold in 2018 and unsurprisingly hasn't sold since.   🤣 made my chuckle out loud! 
  
  I do have customers contact me if there are design errors but not sure how many skip on by. And yes, my experience is that much of my sales are intentional rather than a result of window shopping. So many obscure items would never show up if not 'searched for' hence the value of getting those titles and tags spot on. 

[CrazyMermaid]

The last time I had access to the Replace function Zazzle refused to let me change the year because it was "too big a change." Were you actually able to do this? 

[Connie]

@CrazyMermaid Wow, really? I was hoping that would be one of the main things we could use it for, so that we can get away from using 20XX!

[KeegansCreation]

I thought that too. 😪 I have my 2018 calendar (hasn't sold since, of course) waiting in the wings, otherwise I'd better delete it.

I was also looking forward to putting dates (annually) on all my 20XX things.

[chefcateringbiz]

I just spent a coupla days looking through various designs to put on a wallet for myself. If your design doesn't come up in my search, you're out without trying. Literally I'm spending 2 seconds just looking at the designs; if I can't transfer your image to another product, you're out; if your coloring isn't right, you're out (I rarely search by color, dull color schemes or lack of highlighting can be design killers); if your design isn't made for the shape I want, you're out (make your designs fit a square or round shape, plus a portrait and landscape rectangle shape). I like a LOT of designs, but if there's wording in the image that I can't move or replace, you're out. I literally don't care about the price as much as the design. I can browse hundreds of designs and only find one or two that meet all the criteria.

[CreativeLeahG]

Generally we don't design for global transfer, we design for a specific product type, hence most won't meet your criteria. Ideally you'd find your desired design already featured on a wallet ... sized accordingly etc. That is the optimum way to reach people. Meanwhile have you considered creating your own design for the wallet? 

[tracytrends]

This is interesting. Can you please share more about how you search?
- because it sounds like you're not entering the word wallet
- understanding how people search "to transfer" would be really helpful, especially when Creators are trying to decide how many products to put a design on
- Another product example would be phone cases. In the old forum, there was a thread recommending to put a design on 1 of each case type, because otherwise you're filtered out.

So any tips you can share about how you think when searching AS A CUSTOMER "for transfer" would be helpful.

*thank you