Best practice regards products not viewed for +15 months

[MadjackGG]

How do most Zazzlers handle it when a product is marked as needing optimization due to not having been viewed for many months?

I'm aware a quick trick is to simply open the product's page to reset the last view date, but what's most Zazzler's approach or recommendation in terms of best practice? Is it to delete the product and add a new one? Or revise and re-issue? 

[shellifitz]

I can only tell you what I do... I open the product page,  make a few changes to either the tags or descriptions and then set it to public again.    the only exception is when I have already given the same product several chances and it still is getting no traction...then I will either redesign and move it to a new store or delete it.  

[chefcateringbiz]

I don't think there's a one-size-fits-all approach. I typically focus on new designs or using design elements I already have, though, and only check on the old, unviewed stuff when I'm in the mood to really dig in and fix old designs; I used to do that more, but really, what's the point if they're not selling anyway (only a relative handful of designs ever sell no matter how many designs I have). I don't like deleting products because I have affiliates who link to my stuff and don't want dead links to fowl that up.

[mylittleeden]

'I don't like deleting products because I have affiliates who link to my stuff and don't want dead links to fowl that up.' This is why I was so excited to finally be able to make changes to older designs 😃

[KeegansCreation · Accepted solution]

Besides viewing it myself* and tag tweaks, I do a Collections focused approach:

Is it in a collection with other products that get views already?

If no, I put it in an existing one and move it to the front or create a relevant collection and move it to the front. The idea is to make it visible to people viewing related products that I know are getting viewed.

If yes, move it to the front of the collection.

If it's already at the front of the collection because I did this whole process previously, I delete it. That means people who see it on the product page and view other product pages in the collection nevertheless didn't think the thumbnail was desirable enough to click on.

*Viewing it myself not only gets it back to "viewed" status, it lets me see if I made some error like forgetting to set the text to template. In that case I fix the error and re-publish, deleting the flawed original.

[WHS_Designs]

I pop up the product in a separate page, and then go through and revisit the tags and the title description. Some of my non-sold, non-viewed products were created many years ago, and I shudder to see what I had entered, particularly for the tags (either redundant, too short, or too vague). After modifying the tags and dscriptions, I'll reset the product to public again.

W.H.

[Eriklectric]

I recently tried to revive my store by doing some heavy streamlining. I deleted anything that hadn't been viewed in over a year (some in as long as 4 years), which was around 1,500 or 75% of my items. This also reduced the number of individual designs and photos (I had well over 100). Then I made sure to add all of my previously sold designs on all of my best-selling products (and a few of Zazzle's top products) again, to give them a second chance, and uploaded several new designs. My store is back to about half the total products I had before.

[mylittleeden]

Out of interest did that improve your rank?