Zazzle Store Category Tree (HOW TO STRUCTURE and NEST MAIN CATEGORIES and SUBCATEGORIES)

TAngelone
Contributor III

I have questions regarding Zazzle Store Category Trees. As everyone knows Zazzle has given shop owners the ability to create category trees to help organise Zazzle stores. Yes I have read the article Zazzle provides about Store Categories, I have bookmarked and studied the Zazzle Sitemap and I have watched loads of videos on YOUTUBE which give very surface information but do NOT answer the questions myself and others have regarding Zazzle Store Categories and Category Trees. 

  1. How many categories and subcategories should we as Zazzle Shopkeepers have VISIBLE within our respective Zazzle stores and how do we nest them?
  2. How many subcategories should exist under one main category and how many clicks should it take for a customer to locate a product with in a Zazzle store where categories are nested?

    On Zazzle there is a list to the left of the screen whether one is on a desktop or mobile. 
    It is there we see a list of our store's categories and when clicked on there should be subcategories we created nested underneath. 

    I have seen a number of shops with lots of categories. I myself am in the process of building a Zazzle shop that sells Apparel, Accessories, Beauty Products, Interiors Products, Exterior Products etc. 

    Having a category tree that is easily navigatable for customers, Zazzle, Google and myself to sort is obviously essential.

    Finally I am told that I should search Zazzle to see what the best selling shopkeepers are doing and see how they structure their respective stores. 

    I know this is going to seem like an odd question but...
    How does one perform a search on Zazzle to see who the BEST SELLING HIGHEST EARNING SHOPS and SHOP KEEPERS are?
    Every time I input anyone's store name or any creator's name into the Zazzle search bar I get a "NOT FOUND ERROR".

    Am I missing something? I would like to perform a search and see who the BRONZE, GOLD and DIAMOND SELLERS are on ZAZZLE in 2022 and 2023 and see how they structure their stores. How does one perform this search on Zazzle or Google?

    I feel having a look at how other SUCCESSFUL ZAZZLE SELLERS are structuring their stores would be a great way to gauge how one should structure their own stores.

    Thanks in advance for any input or suggestions. And as always I hope this post will help others who have questions regarding Zazzle Store Category Trees. 
1 REPLY 1

Malissa
Valued Contributor II

@TAngelone 

You are welcome to look and see how I structure my store, though I am not a high volume top seller.  I keep it really simple.  I have broad categories for my designs/art work and then it goes one sub level deep with each of my designs that fits into that category listed and then all the products with that art work or design goes in there.  My "occasions" and "holidays" categories are a bit of an exception to that rule, but still only one sub level deep.

If the customer wants to shop by product type, they can just use the department drop downs.

This is what works for me after some trial and error for the first year or so that I was here, and I am quite happy with it.

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