Help no sales in 3 years

[knitkaty]

Dear Zazzle community members, I really love following interesting designers and creating designs for my products. For some reason my sales have been the lowest ever. I really want to start selling. When I started I sold something once a month but now I am fearing I won't ever make a sale again. Here is the link to my Zazzle profile and stores. I would really appreciate any help. 

[ColsCreations]

There's no link in your post but i used the forum link to go to your Member Profile. There's only one store listed there, "WinterFairytale", and it only has two products in it. But you do have a number of Collections on your member profile page. Using those Collections, I can see you have at least two other stores. One is showing 13 products, the other about 60. Both those stores also have Collections listed. But here's the thing - most of your Collections are showing as empty, like this

 I suspect that many of your products have been hidden from the public view over time by Zazzle because they need optimization and that's why so few show in your stores and collections. You can read all about Optimization here. To check which of your products have been hidden for optimization, go to your back-end and choose Optimization Needed from the Product Visibility choices.

If you want all of your stores showing on your member profile page, you need to go to your member profile page--> Advanced Settings and check off the boxes for each store you want to appear there. To get your products showing in those stores though you're going to need to Optimize them (assuming that's the issue).

[CreativeLeahG]

Great feedback!

[everyday_insp · Accepted solution]

There is definitely something to be changed in terms of settings, because as ColesCreations said, it appears as thoguh you have one store, with only 2 products.
I hope you'll be able to solve the issue and become selling soon. Best wishes 🙂

[knitkaty]

Thank you and you are right I went to my Advanced Settings tab and made the changes to display all my stores on my profile. Again thank you so much for the info it helped a great deal!

[LMGildersleeve]

Even if you're stores and profiles are visible I suspect that is not the reason your sales have dried up. I viewed a butterfly card and found your tags were not effective enough to get customers to your product.

I created this post on where to find Zazzle's Help pages you can find it >> HERE

Look for Titles, Descriptions and Tags article to start.

[celticbrother]

A lot of good info here. Thanks for sharing. 

[JessicaAmber]

Let's look at a specific product and see if we can optimise it.

https://www.zazzle.com/map_photo_print-190067806567540576

The title of this image is just 'map', which is not optimal. You need more words that describe the design, that match what potential buyers are typing in to a search bar. You should include words that describe the product, it's graphic style, its colors etc. So for this product, I'd use a title like 'Marbled Collage Gray Brown World Map' (I don't know what materials were used to make the image, so I took a guess that it's collage).

You should also use those sorts of words in your tags, along with words for the types of people you think would be interested in the product. For example, geography, professor, traveller.

Finally, you don't have to add the product type (e..g photo print) in the tags, Zazzle automatically add those words as invisible tags.

Good luck with your stores! 🙂

[chefcateringbiz]

Not sure why you have all the different stores open when you're promoting the same basic theme in each, which is: this is my art. There's no other theme, product- or subject-wise. It would make it easier for you to start over with one store, decide on a name - maybe your own name since you're the artist - and start clearing out the other stores and re-doing the products into your one big(ger) store; yes, you'll have to create those as new products, but you don't have that many designs now so it's not going to hurt much. Decide on a product range to give yourself some cohesion. Include all the personalization features you can. Define categories so you can find things and visitors can find things. Obviously you have to beef up your titles, tag, descriptions (just because descriptions don't do anything for you now, doesn't mean they won't in the future). You have to pay attention to your stores on a regular basis; if you don't "do something" to either add designs or improve your offerings regularly, you'll always fall short around here.

[ColsCreations]

@chefcateringbiz  I think that's really great advice.